Setting Objectives the SMART way (Video)

Setting objectives using the acronym SMART was a technique developed in the 19080s and has since become a popular framework used to structure effective goal and objective setting.

All organisations need to set objectives. They are important because they focus the management and staff.  Businesses that have SMART objectives are successful because they are clear about what they are trying to achieve and how they will do it.

For all these reasons, a basic understanding of how to use the SMART acronym is often included in many and varied training programmes.

Introduction or refresher

This short video can be inserted into any training programme, either as an introduction to the method or as a refresher as a part of higher-level courses.

The video is presented with clear narration and uses a pencil character to avoid any diversity issues or bias.

Please note that in line with the copyright, under no circumstances are you permitted to upload this video to public sites such as YouTube or Vimeo.

You can view the full video here.

* Please note that this is a watermaked low-resolution video with distorted audio that cannot be used for training purposes.